Digital Marketer and Strategist based in Detroit, MI.

Currently Digital Strategist and Customer Success Manager at DealerSmart.

Some of the distinguished brands that I've worked with:

Recent Work Experience


Digital Strategist and Customer Success Manager

Omni Advertising

Senior Digital Marketing Analyst

Genesis Automotive Group

Digital Marketing Manager

Plan and execute the digital marketing strategy for Genesis Collision Center, Genesis Chevrolet, Genesis Cadillac, and Genesis Alfa Romeo FIAT.

Increase brand awareness and sales growth by leveraging SEO, paid search (SEM/PPC), display advertising, social media and email marketing to drive in-market website traffic and conversions

Lead the design and production of creative marketing assets including, but not limited to, email, social media, print, out-of-home advertising, video, and website content ensuring that OEM compliance requirements and brand standards are met.

Interface directly with our third-party marketing partners to coordinate, develop, and deploy digital, print, and out-of-home campaigns that are in alignment with Genesis Automotive Group business objectives and meet and/or exceed performance targets.

Compile, visualize and analyze data to set marketing budgets, target audience segments, measure campaign impact, optimize performance and calculate ROAS.

Betten Baker Aut0motive Group

Digital Marketing Manager

Served as the Digital Marketing and Business Development Manager for the Betten Baker South Haven location (formerly South Haven Buick GMC).

Delivered strategic digital consulting, optimized the dealership’s digital performance, produced analytics reporting, and established a premium online user experience (UX) for in-market car shoppers.

Tracked, measured and reported on the performance of all internal and third-party marketing partner programs and activities.

Acted as lead subject matter expert for sales and service department CRM management, marketing automation, lead nurturing, data mining, and customer acquisition.

Professional Certifications